FREE FILM: 100 ROLLS, 100 STRANGERS, 100 PHOTOGRAPHS
october 15th - november 4th at 318 canal st
in partnership with wallplay network’s #oncanal project, worthless studios presents FREE FILM, a public art project bringing together professional and amateur photographers, new york neighbors, and passersby to capture canal street on 35mm film as its identity grows and transforms to represent more than just a chaotic marketplace.
on october 15th, worthless studios opened its doors at 318 canal street and began handing out free rolls of 35mm film to the first 100 qualified participants (at least 18 years of age with access to a 35mm camera). in less than a day, all the rolls were entrusted to strangers - released into the wild.
prompted with only the word ‘CANAL’, these novice and practicing photographers were asked to shoot their roll of film as an expression of what ‘CANAL’—the word, the place, the idea, or the memories—meant to them. if returned within 72 hours, their roll of film would be processed, scanned, and put in front of a jury for a chance to be selected for exhibition.
gallerist james danziger and young independent curator roya sachs will serve on the jury alongside professional photographers with wide-ranging styles including platon, quentin de briey, adrienne raquel, and sean jackson.
behind the concept and execution of FREE FILM is artist neil hamamoto. he takes pride in being involved with every element of the project, from designing and constructing the exhibition space to selecting and printing a handful of winning photographs. over the course of the installation, his conceptual creativity attracted a wide range of canal street commuters to enter the space—each person more curious than the next to discover how hamamoto’s unique combination of modern architecture, out-of-date analog technologies and an advertisement for “free stuff” is relevant to them.
the exhibition of FREE FILM opens sunday, october 28th at 1pm, and will run through november 4th. the opening reception for the exhibition will be october 29th from 6-9pm at 318 canal st.